Silverman Consulting LLC

Bruce Silverman is one of America’s best known and well respected marketing-communication and branding experts. He served as EVP/Executive Creative Director at three of America’s largest advertising agencies (Ogilvy, Bozell and BBDO), as President of two of the nation’s best independently-owned agencies (Asher/Gould and Wong Doody), and as President/CEO of the principal U.S. unit of the world’s largest media planning and buying shop (Initiative Worldwide). A long-time member of the Board of Directors of the American Association of Advertising Agencies, Bruce also served as Vice President of the Los Angeles Advertising Agency Association.

Bruce offers strategic and tactical counsel to marketers of consumer and business-to-business products and services and to advertising and public relations agencies. He is also frequently called upon by law firms to serve as an expert witness on cases relating to Lanham Act violations (false or deceptive advertising, trademark infringement), branding, marketing, media and advertising agency custom and practice. Bruce has testified in state and federal courts as well as before the Copyright Royalty Judges of the Library of Congress.

How To Complain For Fun And Profit

Bruce's book, “How to Complain for Fun and Profit,” has been hailed as the best guide ever to writing effective complaint letters. And it's funny, too! To learn more, click on the picture of the book.

Bruce has provided advice on effective complaining to the viewers of ABC's 20/20, to the listeners of radio stations across the U.S. and Canada, and to the readers of WomansDay and Cosmopolitan.