Case List

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RUDOLPH BONETATI v. MARIO MORAN
United States District Court, Central District of California, Western Division, Case No.: 2:14-cv-04287.
Retained by Plaintiff As Expert Witness on trademark infringement.
Submitted Expert Report (2/25/2015).
MICHAEL D. FRIEDMAN, et. al. v. OLD REPUBLIC HOME PROTECTION COMPANY, INC.
United States District Court, Central District of California, Case No. EDCV 12-1833 AG (OPx).
Retained by Plaintiffs as Expert Witness on False and Misleading Advertising.
Submitted Expert Report (2/11/2015).
SCOTT EHREDT v. MEDIEVAL TIMES et. al.
JAMS, Case No. 1220047549.
Retained by Plaintiff as Expert Witness on Publicity Rights.
Submitted Expert Report (2/9/2015); Deposed 2/27/2015.
ONE HOUR AIR CONDITIONING FRANCHISING LLC v. DALLAS UNIQUE INDOOR COMFORT, LTD.
United States District Court, Middle District Of Florida, Tampa, Case No.: 8:13-cv-3278.
Retained by Plaintiff as Expert Witness on Trademark Infringement.
Submitted Expert Report (1/20/2015).
OROLOGIO OF SHORT HILLS, INC. v. THE SWATCH GROUP (U.S.) INC.
United States District Court for the District of New Jersey, Case # 2:11-cv-06854-SDW-MCA.
Retained by Defendant as Expert Witness on advertising industry custom and practice.
Submitted Expert Report (12/8/2014).
GLENNON MARRERO v. MICHAEL RAY NGUYEN-STEVENSON et. al.
United States District Court, Central District of California, Western Division, Case No. 13-Cv-09291-Cbm-Pjw.
Retained by Defendant as Expert Witness on advertising industry custom and practice.
Submitted Expert Report (10/29/2014); Deposed (11/7/2014).
POQUITO MAS LICENSING CORPORATION v. TACO BELL CORP
United States District Court, Central District Of California, Case No. 8:13-Cv-01933-Doc-Jpr.
Retained by Plaintiff as Expert Witness on trademark infringement.
Submitted Expert Report (10/10/2014); Deposed (10/16/2014).
THE CLEARLY FOOD & BEVERAGE CO., INC. v. TOP SHELF BEVERAGES, INC
United States District Court, The Western District of Washington, Case No. 2:13-cv-01763-JLR.
Retained by Plaintiff as Expert Witness on trademark infringement.
Submitted Expert Report (10/3/2014).
CHRISTOPHER LEWERT et. al. v. BOIRON, INC. et. al.
United States District Court, Central District of California, Case No. 2:11-cv-10803-SVW-SH.
Retained by Plaintiffs as Expert Witness on consumer purchasing behavior.
Submitted Expert Report (7/14/2014).
SARCO CREEK RANCH AND WILLIAM PARMLEY v. MILTON GREESON AND SARCO CREEK LAND & CATTLE COMPANY.
U.S. District Court for the Southern District of Texas (Victoria) Case No. 6:14-cv-00013.
Retained by Plaintiff as Expert Witness on trademark infringement.
Submitted Expert Report (5/19/2014).
BASIC RESEARCH, LLC v. JASPER PRODUCTS, LLC
In the Third Judicial District Court in and for Salt Lake County, State of Utah, Case No. 110903662.
Retained by Plaintiff as Expert Witness on consumer purchasing behavior.
Submitted Expert Report (5/12/2014); Deposed (7/16/2014).
NICHOLAS HUFFMAN v. EBAY, INC., et al.
Superior Court of the State of California, County of San Francisco, Case No. CGC-13-528208.
Retained by Plaintiff as Expert Witness on publicity rights and advertising industry custom and practice.
Submitted Expert Report (1/9/2014).
GRUPO GALLEGOS v. LA CURACAO; CURACAO, LTD; ADIR INTERNATIONAL, LLC
Superior Court of the State of California, County of Los Angeles, Case No. BC496768.
Retained by Defendant as Expert Witness on advertising industry custom and practice.
Case settled just prior to deposition.
DOUGLAS HENDRICKS, MD v. PHYSICIANS SKIN & WEIGHT CENTERS, INC.
United States District Court for the Central District of California, Case No. SACV 12-02169 (RNBx).
Retained by Defendant as Expert Witness on copyright infringement; false advertising; advertising industry custom and practice.
Submitted Expert Report (1/2/2014).
DOUGLAS HENDRICKS, MD v. PHYSICIANS SKIN & WEIGHT CENTERS, INC.

United States District Court for the Central District of California, Case No. SACV 12-02169 (RNBx).
Retained as Expert Witness on advertising industry custom and practice.
Submitted Expert Report (5/30/2014); Submitted Expert Rebuttal Report (8/18/2014); Deposed (9/11/2014).
YU HSIANG M. ALEXANDER and CAROL A. WETTERLING-FOOS v. L’OREAL U.S.A. INC.
Superior Court of the State of California, County of Los Angeles, Case No: BC 431491.
Retained by Plaintiffs as Expert Witness on advertising. Submitted Expert Report (September 24, 2013). Deposed (October 21, 2013).
ZENON KESIK v. NATIONAL TV SPOTS, INC.
The Arbitration Tribunals of the American Arbitration Association
AAA No. 72 147770 12 S1M.
Retained by Claimant as Expert Witness on advertising industry custom and practice.
Testified at Arbitration (September 25, 2013).
LELAND S. SAYLOR v. SAYLOR PUBLICATIONS, INC., SIERRA WEST LLC; AND MARY WALLERS.
United States District Court, Central District of California, Case No. CV12-7268 MWF (CWx)
Retained by Plaintiff as Expert Witness on trademarks, publicity rights and consumer confusion.
Submitted Expert Report (September 9, 2013).
MEGACOMFORT, INC. v. IMPACTO PROTECTIVE PRODUCTS, INC.
United States District Court, Central District of California, Southern Division, Case No: SACV 13 – 00952 JST (AJWx)
Retained by Plaintiff as Expert Witness on trademarks and consumer confusion.
Submitted Expert Report (September 5, 2013).
OTR MEDIA GROUP INC. APPEAL TO CITY OF NEW YORK, BOARD OF STANDARDS AND APPEALS
Retained by Appellant as Expert Witness on advertising industry custom and practice.
Submitted 6 Affidavits (4 on May 31, 2013; 2 on July 29, 2013).
BARRY CUTLER v. LANI STARK, ET AL.
Circuit Court of the Second Circuit, State of Hawai’I, Civil Case No. 2CC1210798.
Retained by Plaintiff as Expert Witness on publicity rights.
Submitted Expert Report (May 1, 2013).
NORDSTROM, INC., and NIHC, Inc., v. 752419 CANADA INC. d/b/a BEYOND THE RACK et al.
United States District Court, Western District of Washington at Seattle, Case No. 2:12-cv-01387-TSZ
Designated as expert witness for Plaintiff on trademarks, branding, consumer confusion and corrective advertising.
Submitted Expert Report (March 21, 2013).
GENERAL CHARLES E. “CHUCK” YEAGER (RET.), PMN II, LLC v. FORT KNOX SECURITY PRODUCTS
United States District Court for the District of Utah, Case No: 11-cv-00091-TS
Designated as expert witness for Plaintiffs on advertising and publicity rights.
Submitted Expert Report (March 20, 2013).
ZEST IP HOLDINGS, LLC and ZEST ANCHORS, LLC v. IMPLANT DIRECT MFG. LLC, IMPLANT DIRECT LLC, and IMPLANT DIRECT INT’L
United States District Court for the Sothern District of California, Case No. 3:10-cv-00541-LAB-WVG
Designated as Expert Witness for Defendants on advertising and consumer confusion.
Submitted Expert Report (February 2013).
IN THE MATTER OF ARBITRATION BETWEEN THE SUN PACIFIC GROUP AND THE PARAMOUNT GROUP
American Arbitration Association – Commercial Arbitration Tribunal, Case Number 720180-Y-01187-11
Designated as an Expert Witness for Claimant on advertising.
Testified at Arbitration (December 2012).
IN RE: TOYOTA MOTOR CORP. UNINTENDED ACCELERATION MARKETING, SALES PRACTICES, AND PRODUCTS LIABILITY LITIGATION
United States District Court Central District of California, Case No. 8:10ML2151 JVS (FMOx)
Designated as an Expert Witness for Plaintiff on advertising.
Submitted Expert Report (July, 2012). Deposed (August 2012 and September 2012).
MARKETQUEST GROUP, INC., d/b/a All-In-One, v. BIC CORPORATION; BIC USA INC; and NORWOOD PROMOTIONAL PRODUCTS, LLC
United States District Court, Southern District of California, Case No. 11cv0618 Jls Wmc
Designated as an Expert Witness for Defendant on branding and trademarks.
Submitted Expert Report (May 2012). Deposed (June 2012).
SPORTING SUPPLIES INTERNATIONAL, INC. v. TULAMMO USA, INC., ET AL.
United States District Court, Central District of California at Santa Ana, Case No. SACV10-1338 AG (RNBx)
Designated as an Expert Witness for Plaintiff on branding and trademarks.
Submitted Expert Report (April 2012). Deposed (June 2012).
PACIFIC BIOSCIENCE LABORATORIES, INC. vs. NUTRA LUXE MD, LLC; and NUTRA BOTANICAL MD, INC.
United States District Court, Western District of Washington at Seattle, Case No. 2:10-cv-00230-JLR
Designated as an Expert Witness for Defendant on advertising.
Submitted Expert Report (March 2012), Deposed (May 2012).
IN RE: POM WONDERFUL LLC MARKETING AND SALES PRACTICES LITIGATION
United States District Court, Central District of California, Master File No. 2:10-ml 2199-DDP (RZx) [MDL No. 2199]
Retained by Plaintiff as Expert Witness on advertising.
Submitted Expert Report (March 13, 2012; May 30, 2013). Deposed (May 29. 2012), (August 23, 2013).
CHRISTOS CATSOURAS ET AL vs. STATE OF CALIFORNIA HIGHWAY PATROL; THOMAS O'DONNELL; AARON REICH; and DOES 3 THROUGH 25, INCLUSIVE
Superior Court of the State of California, County of Orange, Central Justice Center, Case No. 07CC07817
Designated as an Expert Witness for Defendants on publicity and internet media usage.
FLIR SYSTEMS, INC. vs. SIERRA MEDIA, INC. AND FLUKE CORPORATION
United States District Court, District Of Oregon, Portland Division, Case No. 3:10-cv-00971-HU
Designated as an Expert Witness for Plaintiff on advertising, branding and trademark infringement/consumer confusion.
Submitted Expert Report (March, 2012). Deposed (April, 2012). Testified in U.S. District Court, Portland (December, 2012).
ZOOEY DESCHANEL vs. STEVEN MADDEN LTD., STEVEN MADDEN RETAIL, INC., ICONIX BRAND GROUP a/k/a CANDIES’ INC., IP HOLDINGS, LLC, KOHL’S DEPARTMENT STORES ET AL
Superior Court of the State of California for Los Angeles County, Case No. BC 451472
Designated as an Expert Witness for Plaintiff on right of publicity.
Submitted Declaration (September, 2011); Deposed (October, 2011).
SHANE MALEK; NHSI, INC.; and CELMATRIX, vs. GR HAIR SOLUTIONS, LLC and GUTHY-RENKER CORPORATION
Arbitration before JAMS, JAMS Reference No. 1210028833
Designated as an Expert Witness for Plaintiff on direct response marketing and advertising.
Submitted Expert Report (October 2011); Deposed (October 2011); Testified at Arbitration (November 2011).
CONCEPT CHASER CO., INC. vs. PENTEL OF AMERICA, ET AL.
Superior Court of the State of California, County of Los Angeles, Central District, Case No. BC429108
Designated as an Expert Witness for Plaintiff on advertising agency custom and practice.
Deposed (September, 2011); Testified in California Superior Court, Los Angeles (November 2011).
MARTIN A. VANDERHOEVEN vs. NEWPORT DUNES MARINA LLC ET AL.
Superior Court of the State of California, County of Orange, Case No. 30-2009-00292882
Designated as an Expert Witness for Defendant on direct response (infomercial) advertising.
NEW HGE, INC. d/b/a HOUSTON GOLD EXCHANGE vs. JEWELRY BUYERS, INC.
In the District Court Of Harris County, Texas, 333rd JUDICIAL District, Cause No. 2009-78988
Designated as Expert Witness for Plaintiff on advertising, branding and trademarks/consumer confusion. Deposed (February, 2011; August 2011).
JESSICA ANN COLLINS vs. 4 LIFE WEIGHT LOSS CENTERS, INC.
In the Circuit Court of Jackson County, Missouri at Kansas City, MO, Case No. 0916-CV17572 Division 4
Designated as an Expert Witness for Plaintiff on advertising.
Deposed (May, 2010).
CAROL W. ROWE vs. LIFESTYLE LIFT HOLDING, INC., ET AL.
In the Court of Common Pleas, Cuyahoga County, Ohio, Case No. CV-08-672025
Designated as an Expert Witness for Plaintiff on advertising.
Submitted Expert Report (January, 2010).
STATE OF CALIFORNIA vs. MATTHEW PARKER
Superior Court of the State of California for the County of Los Angeles, Felony Complaint LA061984
Designated as an Expert Witness for Defendant on advertising, branding and trademark infringement/consumer confusion.
Submitted Expert Report (December, 2009);
PAUL W. HERBERT, AN INDIVIDUAL vs. DONALD K. DAVIES ET AL
ADR Case #09-5576-ABH
Designated as an Expert Witness for Plaintiff on direct response advertising.
Deposed (May, 2009); Testified at Arbitration (December, 2009).
THE STOCKROOM, INC., vs. XR, LLC AND ARI H. SUSS
United States District Court, Central District of California, Southern Division, Case No. SACV08-01046 JVS (RNBx)
Designated as an Expert Witness for Defendant on advertising, intellectual property infringement/consumer confusion.
Submitted Expert Report (August, 2009).
CALIFORNIA LAWYERS GROUP, LLP vs. CALIFORNIA LAWYERS GROUP, INC.
Superior Court of the State of California for the County of Orange, Case No. 07CC10325
Designated as an Expert Witness for Plaintiff on advertising, branding and trademarks/consumer confusion.
Submitted Declaration (June 2009); Deposed (February, 2009); Testified in California Superior Court, Irvine (June, 2009).
PEOPLE OF THE STATE OF CALIFORNIA vs. ULISES GUTIERREZ
Superior Court of the State of California for the County of Los Angeles, Felony Complaint A085949
Designated as an Expert Witness for Defendant on advertising, branding, trademark infringement/consumer confusion.
IN RE THE MARRIAGE OF ISABELLE SUISSA, PETITIONER AND DAVID SUISSA, RESPONDENT
Superior Court of the State of California for the County of Los Angeles, Central District, Case No. BD 379-422
Designated as an Expert Witness for Respondent on advertising agency custom and practice.
Deposed (October, 2008).
REGENCY OUTDOOR ADVERTISING, INC. vs. CHRYSLER REALTY COMPANY, LLC
Superior Court of the State of California for the County of Los Angeles, Case No. BC 366735
Designated as an Expert Witness for Defendant on advertising media.
Deposed (November 2008).
REGIONAL ADVERTISING COOPERATIVE OF SOUTHERN CALIFORNIA, INC. vs FAROKH POUR, a.k.a TONY POUR; LUBZ, INC.; AND SAZACH, LLC
Superior Court of the State of California for the County of Los Angeles, Southeast District, Case No. VC041966
Designated as an Expert Witness for Plainiff on advertising media.
Deposed (June, 2008); Testified in California Superior Court, Norwalk (June, 2008).
FLOTSAM OF CALIFORNIA, INC., DBA NORLAND'S ON THE WHARF AND SHORELINE SURF SHOP vs. HUNTINGTON BEACH CONFERENCE AND VISITORS BUREAU
U.S. District Court, Northern District of California, San Francisco Division, Case No. C 06-07028 MMC
Designated as an Expert Witness for Defendant on advertising, trademark infringement/consumer confusion.
Submitted Expert Report (November 2007).
ADJUSTMENT OF RATES AND TERMS FOR PREEXISTING SUBSCRIPTION SERVICES AND SATELLITE DIGITAL AUDIO RADIO SERVICES
Before the Copyright Royalty Judges, Library of Congress, Washington, D.C., Docket No. 2006-1 CRB DSTRA
Designated as an Expert Witness for Sirius and XM Satellite Radio companies on value of publicity.
Submitted Written Expert Testimony (July, 2007); Testified before the Copyright Royalty Judges of Library of Congress, Washington DC (August, 2007).
ACKERMAN MCQUEEN INC. vs. THE B EQUAL COMPANY AND THE EDUGAMING CORPORATION
United States District Court, Western District of Oklahoma, Case No. CV-05-01365
Designated as an Expert Witness for Defendant on advertising industry custom and practice.
Submitted Written Expert Declaration (June, 2007); Deposed (July, 2007).
PRO CLUB vs. PRO 5 ET AL.
United States District Court, Central District of California, Case No. CV-06-4846 (SJO) FMOx
Designated as an Expert Witness for Plaintiff on advertising.
DEPARTMENT OF PARKS AND RECREATION vs. STEPHEN HARPER, AN INDIVIDUAL AND MALILBU PIER COMPANY, LLC
United States District Court, Central District of California, Case No. 2:05-CV-02008-DSF-JWJ
Designated as an Expert Witness for Plaintiff on advertising, branding and trademark infringement/consumer confusion.
Submitted Written Expert Report (Feb, 2006); Testified in United States District Court, Los Angeles (August, 2006).
KRAK TV, INC., et al vs. WESTERN INTERNATIONAL MEDIA, ET AL.
Superior Court of the State of California for the County of Los Angeles, Case No. BC207676
Designated as an Expert Witness for Defendant on advertising industry custom and practice.
Testified in California Superior Court, Los Angeles (June, 2003).
PEOPLE OF THE STATE OF CALIFORNIA ex rel. BILL LOCKYER, ATTORNEY GENERAL OF THE STATE OF CALIFORNIA vs. R.J. REYNOLDS TOBACCO CO.
Superior Court of the State of California for the County of San Diego, Case No. GIC764118
Designated as an Expert Witness for Plaintiff on advertising; advertising media planning.
Deposed (2002), Testified in California Superior Court, Los Angeles (2002).
AMERICAN ENVIRONMENTAL SAFETY INSTITUTE ET AL vs. PHILIP MORRIS, INC., R.J. REYNOLDS TOBACCO COMPANY, LORILLARD TOBACCO, AMERICAN TOBACCO, BROWN & WILLIAMSON TOBACCO (“TOBACCO CASES II”)
Superior Court of the State of California for the County of San Diego, Case No. 996781
Designated as an Expert Witness for Plaintiffs on advertising. Deposed (2000).

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